Standard Categories

1. Talent/Ambassador

   Awarded to a sponsorship program that best leverages talent or an ambassador in sponsorship and activations - may be an athlete, celebrity, media personality, blogger or any other influencer (group or individual).

2. Arts & Culture

   Awarded to a sponsorship program that leverages an Arts & Culture property for an activation or holistic partnership.

3. Best New Initiative

   Awarded to a sponsorship program that is in it's first year of execution.

4. Purpose Led Sponsorship

   Awarded to the best purpose-led sponsorship that leverages a philanthropic/charitable property for an activation or holistic partnership.

5. Events and Festivals

   Awarded to a sponsorship program that leverages an event, anniversary or festival foran activation or holistic partnership.

6. Best New Innovation

   Awarded to a sponsorship program that leverages new technology and/or digital platforms as a core element of the activation or holistic sponsorship.

7. Music

   Awarded to a sponsorship program that leverages a music property for an activation or holistic partnership.

8. Sports

   Awarded to a sponsorship program that leverages a sport property for an activation or holistic partnership.

9. Sustained Success

   Awarded to a sponsorship program that has demonstrated sustained success (year-over-year growth and results) for three or more years.

10. Diversity, Equity & Inclusion (New Category)

    Awarded to a sponsorship program that uses a sponsorship platform to champion diversity, equity, and inclusion.

11. Covid-19 Community Champion (New Category)

    Awarded to a sponsorship program that leveraged a sponsorship to respond to the COVID-19 pandemic.

    The entry will demonstrate how an agency, brand or rights holder adapted to adversity with a strong ethical response making a positive impact toward the common good.

    The entry fee for this category will be waived for any organization that is not able to pay due to the impact of COVID-19.

Of The Year Categories

12. Property of the Year

    Awarded to the property that demonstrates exemplary work in the sponsorship industry.

13. Agency of the Year

    Awarded to the Agency that demonstrates exemplary work in the sponsorship industry.

Hall of Fame

14. Hall of Fame, Individual

    Awarded to an individual who has had a major impact on the sponsorship industry in Canada and whose legacy will benefit the industry for years to come.

Click here for the French Categories.